¹Visa, Inc., The Value of Multi-Sensory Branding: Sound and Animation Elements in Cardless Payment Experiences, 2016
What is sensory branding?
Visa Sensory Branding is a suite of digital brand elements that uses animation, sound and haptic vibration where applicable to signal that a Visa transaction is approved.
What to expect during transactions
After an approved Visa transaction, the consumer may experience a sound, an animation and, for enabled devices such as smartphones, a haptic vibration. In a world of new payment technologies, these signals help consumers feel confident when they pay using Visa.¹
The payment experience is changing
The sensory experience provides an extra layer of confirmation for approved Visa transactions.
Security
Speed
