Visa Partners with The Bicester Collection and Tourism Office of Spain (Turespaña) to Elevate Luxury Shopping Experiences for the Affluent

10/16/2024

● Visa has partnered with The Bicester Collection and Turespaña to showcase luxury and cultural experiences at the 12 renowned Villages in the Collection.
● The exclusive event featured exquisite Spanish wines and tapas, and a demonstration of The Bicester Collection’s Personal Shopping service.

 

 (L-R) Sammy Musa, International Markets Director, Middle East, India & Turkey, The Bicester Collection, Elena Orland, Director, Tourism Office of Spain and Sandeep Ghosh, Group Country Manager, Visa India and South Asia

 

Visa (NYSE:V), the global leader in digital payments, announced its collaboration with Tourism Office of Spain (Turespaña) through a showcase of opulent experiences for affluent consumers at The Bicester Collection’s open-air, luxury shopping destinations. Visa hosted a curated event for its high-net-worth cardholders, highlighting the premium brands and experiences available to guests at The Bicester Collection Villages, particularly La Roca Village near Barcelona and Las Rozas Village near Madrid.

The event, an immaculate expression of affluence and style, featured a demonstration of The Bicester Collection’s Personal Shopping service, which offers high-net-worth guests a bespoke experience in an exclusive, by-invitation-only space within the Village. Guests also enjoyed an exquisite wine tasting led by prominent sommelier Anmol Chandhok, along with Spanish tapas followed by a gourmet dinner.

Sandeep Ghosh, Group Country Manager, Visa India and South Asia, said, “We are delighted to partner with Bicester Village and Turespaña to further elevate the experiences we offer to affluent cardholders. The significant surge in luxury spending by Indian tourists since the pandemic reflects a growing propensity for high-end lifestyle, fashion, food and experiences. With this collaboration, we aim to curate niche experiences that resonate with the preferences and tastes of the sophisticated consumer, bringing the best of Visa to their fingertips.”

Speaking on the occasion, Elena Orland, Director, Tourism Office of Spain said, “This event was indeed a lovely opportunity to engage with the consumers. Spain offers such a wonderful variety to the Indian traveler – shopping avenues and luxury experiences, together with other fantastic activities like exploring its wine routes, enjoying its gastronomy, art, architecture, culture, nature, among others, in one single trip to Spain. We are excited to welcome you to Spain!”

Marcelo Molinari, Director of International Markets, Value Retail Management Limited commented, “India is a very exciting market for The Bicester Collection and the growing propensity for luxury shopping means we are perfectly positioned to service the market needs. We are excited to work with Visa as one of our key partners in India to further promote our exceptional hospitality offerings to affluent cardholders who are visiting Europe and we will strive to exceptional experiences for Visas esteemed clients.”

With this collaboration, Visa continues to provide unparalleled experiences and exclusive offerings to globetrotting luxury consumers, enhancing their lifestyle and catering to unique preferences with Visa’s handpicked partnerships.

La Roca Village and Las Rozas Village, two of the twelve Villages in The Bicester Collection across Europe, China and the US, offer visitors the opportunity to discover an eclectic fusion of luxury shopping, gourmet dining and cultural experiences. Visa cardholders can avail of exciting offers at Bicester Villages across Europe, China and soon in New York.

Here are some Visa recommended experiences for travellers looking to elevate their visit to these villages:

• Unique Pop-Up Experiences: The Villages host a number of pop-up experiences, from theme-based curated dinner events featuring exquisite culinary creations to artistic collaborations with local artisans. You never know what delightful surprises await you, so keep an eye out for these unmissable events for a truly unforgettable experience!
• Concierge Services: Elevate your shopping day with the Hands-free Shopping service, allowing you to browse without the hassle of carrying numerous bags. Leave your purchases with attentive shop assistants and collect them at your convenience.
• Culinary Delights: Whether it's Spanish paella, Mediterranean mezze, Michelin-starred dishes or Asian fusion delicacies, the gourmet dining options at the Villages promise an exceptionally diverse culinary journey. Indulge in high-end offerings crafted with the finest ingredients and seek extraordinary experiences that highlight culinary artistry and innovation.
• American Magic Yacht Experience: For sailing enthusiasts, the American Magic Discovery space provides an exclusive opportunity to experience the prestigious America’s Cup. Experience the thrill of America’s Cap at the Village with virtual reality, live-streamed races, historical insights, and many more surprises dedicated to the NYC American Magic Team.