For decades, Visa, has been driven by a set of ideals anchored in our vision of being the "best way to pay and be paid". This has expanded in recent years to include “for everyone, everywhere." By evolving our famous U.S. tagline -"It's everywhere you want to be" - the company is recommitting to these ideals and vision.
In the 21st century, our founders' vision of "Everywhere" has expanded globally beyond traditional acceptance due to advances in technology. Visa's global network infrastructure, coupled with innovations in e-commerce and mobile, has helped extend the possibilities and potential of "Everywhere."
Today, "Everywhere" is relevant for a farmer in Rwanda paying school fees on his mobile phone, a jewelry designer in California selling to a global customer base or a government official in Brazil rebuilding a village using a Visa prepaid card.
For the first time in our history we will express our brand in a unified way across all our audiences and set the stage for Visa to increase our focus on the changing needs of our clients and partners including: merchants, financial institutions, governments, acquirers, technology companies, mobile network operators, developers and other partners.
Blog Post from Visa CEO Charlie Scharf
